E-COMMERCE DOMINANCE
Record-Breaking Q4 Profits for a Global Retail Brand.
+340% ROAS
2.5x Conv. Rate
-30% CPC
Case narrative
The Challenge
Their PMax campaigns were cannibalizing branded search, leading to inflated ROAS reporting but flat actual revenue.
The Strategy
We segmented the catalog by profit margin, fed first-party CRM data into Google's AI, and deployed custom bidding scripts to prioritize high-margin SKUs over cheap clicks.
The Execution & Result
Within 60 days, unit economics shifted dramatically. We scaled spend by 40% while driving a 340% increase in pure profit.
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